Studien

KontorDigitalMedia

Digital Media zwischen Branding und Performance

Eine recht gute Übersicht des Status quos zwischen den beiden genannten Polen. Für Entscheider

eine Quelle um die weiter wachsende Bedeutung von Digital mit Fakten zu unterlegen und zeigt

auf, dass es beide Pole benötigt - die Marke als Orientierung und die Performance, um dem Marketing

auch unter Sales-Gesichtspunkten eine gestaltende Rolle zu geben.

Ansatzpunkte für eine bessere Zusammenarbeit für CMO und CTO aus der Sicht international agierender Konzerne /Abteilungen

McKinsey

Getting the CMO and CIO to work as partners. To turn new technologies into profits and growth, marketing and IT will need to change how they work—and how they work together.

Veränderungsmomente sowie Einflüsse für CMOs durch Technologie

IBM

From Stretched to Strengthened

IBM conducted more than 1,700 in-depth face-to-face interviews with CMOs from companies of various sizes, across a wide range of industries and regions. The first of its kind and size, the 2011 IBM Global CMO Study will explore emerging trends impacting CMOs, revealing how they are responding to the evolving scope and needs of marketing.

Eine gute Quelle zu Lösungen, Trends, Tipps, Insights

Marketing Tech Blog

Marketing and technology experts with omni-channel expertise across all digital mediums. They assist our clients to grow their authority and demand online, driving up their visibility and market share. Frankly, we’re addicted to marketing technology. It’s what we write about, what we built, what we know.

Allgemeine Orientierung für den Technologie-Einsatz im Marketing

Scott Brinker

Rise of the Marketing Technologist

The premise is simple: marketing must control its technological destiny. In the past few years, marketing has been flooded with a deluge of marketing technologies. The logos below provide merely a sample of the breadth of offerings.

Orientierung hinsichtlich Technologie-Tools im Marketing

Harvard Business Review

7 Marketing Technologies Every Company Must Us

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” Indeed, according to research into 351 mid-market B2B companies, except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology program...